BA 3016 - Consumer Behavior

Institution:

Delaware Valley University

Subject:

Description:

A study of the components that influence the consumer decision-making process including an analysis of the marketing process based on an approach that considers the economic, psychological and sociological aspects of consumer behavior. Prerequisite: Principles of Marketing and Junior Status. 3 hours Lecture - 3 credits

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.delval.edu

Phone Number:

(215) 345-1500

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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