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Institution:
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Delaware Valley University
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Subject:
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Description:
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This course deals with the behavioral science approach to vendor/vendee relations. Problems concerning communication, organization, and motivation are discussed. Heavy emphasis is placed on understanding the selling process through person-to-person and group selling situations. This course also includes the use of case studies and role play exercises. Elective course for Business Administration majors and other students. Prerequisite: Principles of Marketing and Junior status. 3 hours Lecture and Discussion - 3 credits
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(215) 345-1500
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Regional Accreditation:
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Middle States Association of Colleges and Schools
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Calendar System:
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Semester
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