BA 3232 - Marketing Financial Services

Institution:

Delaware Valley University

Subject:

Description:

This course explores the nature of service marketing and how it differs from product marketing. The concepts of tangibility, pricing, simultaneity, segmentation and planning will be covered. The make-up of the financial services industry will be reviewed. At the completion of this course, the student will be able to prepare a full marketing plan for a financial service business. Prerequisite: Principles of Marketing, Financial Institutions. 3 hours Lecture and Discussion - 3 credits

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.delval.edu

Phone Number:

(215) 345-1500

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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