BA 4044 - Marketing Management

Institution:

Delaware Valley University

Subject:

Description:

This course studies the strategies used by marketing managers to solve business problems. Case studies and computer simulations are learning tools used to make marketing decisions by analyzing constraints and opportunities and formulate marketing plans. Prerequisite: Principles of Marketing and Junior/Senior status. 3 hours Lecture and Discussion - 3 credits

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.delval.edu

Phone Number:

(215) 345-1500

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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