EN 3144 - Writing for Public Relations,Promotion and Advertising

Institution:

Delaware Valley University

Subject:

Description:

This course is designed to introduce the student to the various kinds of writing used in public relations, marketing, promotion, and advertising including instruction in preparing news releases, press statements, feature stories, product articles, newsletters, fund raising literature, cover letters in direct mail campaigns, and annual reports. Emphasis will be placed on writing and practicing marketing, public relations, and advertising within the "new media"environment. Prerequisite: English I and II or Advanced English I and II. 3 hours Lecture and Discussion - 3 credits

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.delval.edu

Phone Number:

(215) 345-1500

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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