FS 4229 - Foodservice Marketing Strategy

Institution:

Delaware Valley University

Subject:

Description:

This course takes the traditional marketing concepts and applies them directly to the restaurant and foodservice industry. Current trends and consumer behavior are discussed along with the importance of menu design and pricing, advertising, and promotions. Prerequisite: Principles of Marketing or permission of Instructor. Offered in Spring Semester of odd numbered years. 3 hours Lecture - 3 credits

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.delval.edu

Phone Number:

(215) 345-1500

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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