MKT 3325 - Advertising Management

Institution:

Angelo State University

Subject:

Description:

Communications theory related to market audience and group behavior; relationships of communications in the marketing mix and of advertising in the firm's communication mix; establishing advertising appropriations and budgets; campaign strategy; media analysis; and the evaluation of the communication effort of the firm. Prerequisites: Marketing 3321.

Credits:

0.00 - 3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.angelo.edu

Phone Number:

(325) 942-2555

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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