MKT 3326 - Retailing

Institution:

Angelo State University

Subject:

Description:

A study of the many facets of retailing to include the development of retail strategies, retail consumer behavior, product considerations, store location and layout, merchandise management, the buying function, promotional strategy, personal selling, management of human resources, controlling the retail operation, and consumer services. Prerequisites: Marketing 3321.

Credits:

0.00 - 3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.angelo.edu

Phone Number:

(325) 942-2555

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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