MKT 4326 - Marketing Research

Institution:

Angelo State University

Subject:

Description:

A study of the procedures to develop and analyze new information to help marketing managers make decisions. The steps of the marketing research process (from problem definition to problem solution are covered.) Students are expected to complete a marketing research project using empirical or simulated data. Prerequisite: Senior standing, English 3352, Management Science 2331, and Marketing 3321.

Credits:

0.00 - 3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.angelo.edu

Phone Number:

(325) 942-2555

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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