BUS 428 - STRATEGIC MARKETING POLICY

Institution:

Geneva College

Subject:

Business

Description:

The course emphasizes strategic and operational issues in managing the marketing mix. Through the use of computer simulation, student team companies compete for market share and profitability. Spring semester. Prerequisites: BUS 320 and senior standing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.geneva.edu

Phone Number:

(724) 846-5100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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