BUS 320 - PRINCIPLES OF MARKETING

Institution:

Geneva College

Subject:

Business

Description:

This course introduces the student to basic principles and foundations of marketing. Topics include defining marketing and the market process, understanding the marketplace and consumers, designing a customer-driven marketing strategy and mix, and the major trends and forces that impact marketing. Every semester. Prerequisite: BUS 110.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.geneva.edu

Phone Number:

(724) 846-5100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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