BUS 425 - CONSUMER BEHAVIOR

Institution:

Geneva College

Subject:

Business

Description:

This course studies the concepts, theories, and marketplace factors that explain the decision-making process used by the consumer in purchasing goods and services. A number of influences including Economic, Sociological, Psychological, and Cultural as well as Marketing strategy are integrated to understand the influences on choice made by the consumer. Spring semester. Prerequisite: BUS 320.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.geneva.edu

Phone Number:

(724) 846-5100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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