BUS 334 - Consumer Behavior

Institution:

Gwynedd Mercy University

Subject:

Description:

This course provides an analysis of the consumer decision process and customer experience design strategies in the market place. Special emphasis is placed on the external and internal influences on the consumer including the effects of demographic, social and psychological variables. Topics include developing strategies, variations in behavior, changing societal values, consumer perceptions, learning and memory theory, consumer motivation and attitudes, self-concept and lifestyle issues, information analysis, post purchase management, organizational buying and marketing regulations. Prerequisite: BUS 207

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.gmercyu.edu

Phone Number:

(215) 646-7300

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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