BUS 210 - Marketing and Consumer Behavior

Institution:

Gwynedd Mercy University

Subject:

Description:

An overview of marketing theory in the context of the corporate environment and consumer behavior. Topics include marketing strategy, opportunities, consumer behavior, segmentation, marketing mix, and the external and internal influences on the consumer including the effects of demographics and social and psychological variables on buyer behavior. (5 weeks) (School of Graduate & Professional Studies only). Prerequisite: BAS 100 for School of Graduate & Professional Studies students.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.gmercyu.edu

Phone Number:

(215) 646-7300

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.