BUS 407 - Marketing Research and Analytics

Institution:
Gwynedd Mercy University
Subject:
Description:
Research techniques/methods on the collection and analysis of data used as a basis for market identification, product planning, consumer behavior, pricing policy, and sales strategy are studied. Students will learn and use Google Analytics to learn marketing metrics and how the data gained through online research can be used in the marketing management of an online business enterprise. Prerequisites: BUS 101, 207
Credits:
3.00
Credit Hours:
Prerequisites:
Corequisites:
Exclusions:
Level:
Instructional Type:
Lecture
Notes:
Additional Information:
Historical Version(s):
Institution Website:
Phone Number:
(215) 646-7300
Regional Accreditation:
Middle States Association of Colleges and Schools
Calendar System:
Semester

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