BUS 333 - Advertising/Digital Promotion Design

Institution:

Gwynedd Mercy University

Subject:

Description:

An overview of the various offline and online media available to advertisers, the factors influencing the choice of media and the role played by advertising agencies are studied. Topics include the role of advertising in society, effective consumer communication strategies, consumer analytics, segmentation, targeting and positioning consumers, creating digital and non-digital strategies, planning and buying media, executing an advertising plan, developing a message and return on investment strategies and management. Prerequisites: BUS207

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.gmercyu.edu

Phone Number:

(215) 646-7300

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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