BUS 410 - Digital Business Marketing/Management

Institution:

Gwynedd Mercy University

Subject:

Description:

This course presents theories and applications necessary to develop and manage online digital strategies. Topics include an introduction to e-marketing strategies, e-mail marketing, online advertising, affiliate Marketing, search engine marketing, search engine optimization, social media strategies, crowd sourcing, viral marketing, online reputation management, web public relations, web site design and development theories, web analytics and conversion optimization, mobile marketing strategies and customer experience management. Prerequisites: BUS 207

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.gmercyu.edu

Phone Number:

(215) 646-7300

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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