BUS 405 - Marketing Decision Making using Analytic

Institution:

Gwynedd Mercy University

Subject:

Description:

This course develops a comprehensive overview of marketing strategy. Management decision-making in all areas of marketing is addressed. Strategic planning and implementation in segmentation, product, distribution, promotion and pricing will be included. Prerequisites: BUS 207 and any 300 level marketing course or BUS 323 for School of Graduate & Professional Studies.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.gmercyu.edu

Phone Number:

(215) 646-7300

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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