BUSN 320 - Sales and Relationship Building

Institution:

Keystone College

Subject:

Description:

Fuses relationship marketing with leadership and sales management reflecting the overwhelming majority of opinions expressed through market research. Focuses on building relationships with customers through relationship selling as well as studying ethical and legal issues in this area. Fall or Spring, 3 hours lecture, 3 credits.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.keystone.edu

Phone Number:

(570) 945-8000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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