BUSN 316 - Advertising and Sales Promotion

Institution:

Keystone College

Subject:

Description:

Involves an in-depth analysis of advertising and sales for promotion of products and services with a special emphasis on marketing specific to consumer behavior in the global economy. Prerequisite: BUSN 202. Spring, 3 hours lecture and discussion, 3 credits.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.keystone.edu

Phone Number:

(570) 945-8000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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