MKT 215 - Advertising

Institution:

Lafayette College

Subject:

Description:

This is a study of the marketing communication forms which influence buyers; promotion activities within the larger areas of marketing with regard to location, function, organization and management; behavior of the ultimate consumer as a person and as a buyer; and communication between sellers and buyers. Promotional forces such as personal selling, advertising and sales are examined through the use of case problems. Attention is given to how marketing managers approach their tasks of administering promotional programs (3 Credits). Recommended: MKT 105

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lafayette.edu/

Phone Number:

(610) 330-5000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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