SRM 305 - Sport Marketing

Institution:

Keystone College

Subject:

Description:

Provides students with an in-depth view of marketing practices, procedures and operations as they pertain to professional, college, and recreational sport organizations. The course familiarizes students with the challenges of fundraising, sponsorships, merchandising, sport consumer demographics, and behavior. The course explores the role of the media, promotions of special events, and venue and event management. Fall, 3 hours lecture and discussion, 3 credits.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.keystone.edu

Phone Number:

(570) 945-8000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.