MKT 105 - Principles of Marketing

Institution:

Lafayette College

Subject:

Description:

The objective of Principles of Marketing is to provide the student with an insight into and an understanding of a modern marketing system. The subject is seen from the manager's point of view, but the course is designed not only to train managers but also to educate students about the relationship of the individual to the marketing system (3 Credits).

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lafayette.edu/

Phone Number:

(610) 330-5000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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