IBUS 1354 - International Marketing Management

Institution:

Houston Community College

Subject:

Description:

Analysis of international marketing strategies using market trends, costs, forecasting, pricing, sourcing and distribution factors. Development of an international export/import marketing plan.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.hccs.edu

Phone Number:

(877) 422-6111

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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