MRKG 2371 - Services Marketing

Institution:

Houston Community College

Subject:

Description:

An analysis of the principles, methods and problems of marketing for both professional and consumer services. A study of competition, customer service, services design, pricing, services promotion and distribution strategies.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.hccs.edu

Phone Number:

(877) 422-6111

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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