ART 190 - Advertising and Promotion Design:Differences in Conceptualization

Institution:

Lafayette College

Subject:

Description:

Advertising and promotion design are martketing tools, each of which, theoretically, communicates the same message. The focus of this course is to expose the issues of, and develop the individuals sensitivity to, the communication in terms of both the technologies available and the conceptual differences inherent in each type of design project. Minter

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lafayette.edu/

Phone Number:

(610) 330-5000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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