ECON 360 - Marketing Science

Institution:

Lafayette College

Subject:

Description:

What products do firms decide to introduce How do they price and promote existing products Drawing from knowledge in the areas of microeconomic theory and strategic marketing, students use analytical modeling, case study, and computer simulation methods to explore techniques as well as ethics and economic efficiency of product promotion, pricing, and differentiation in today's diverse and evolving markets.[W] Prerequisite: Econ 211 or permission of instructor Ruebeck

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lafayette.edu/

Phone Number:

(610) 330-5000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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