ECON 361 - Marketing Research

Institution:

Lafayette College

Subject:

Description:

Although the pervasive assumption in microeconomics is that firms know their markets demand functions, understanding how firms actually acquire this information requires studying the well-established techniques embodied in the field of marketing research. Consumer demand features studied include preferences among existing products, new product development, competitive analysis, and customer satisfaction. Research design, data collection methods, sampling issues, and data analysis using basic and advanced statistical techniques are covered. Students apply econometrics to the task of understanding consumers' needs. Prerequisite: Economics 211 and Economics 213 Staff

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lafayette.edu/

Phone Number:

(610) 330-5000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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