COMM 220 - Public Relations

Institution:

Lehigh University

Subject:

Description:

Study of public relations principles and writing strategies. Analysis of the ethical, legal and public opinion environments for public relations as well as development of problem solving and communication strategies for a variety of audiences, including the mass media. Preparation of publicity materials; planning and conducting news conferences; writing brochures, newsletters and reports, and informational and persuasive speeches for others. Prerequisites: JOUR 11 or JOUR 123, and JOUR 13. Staff. (ND)

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lehigh.edu

Phone Number:

(610) 758-3000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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