BUS 114 - Introduction to Marketing

Institution:

North Seattle College (formerly Seattle Community College-North Campus)

Subject:

Description:

Marketing presents an opportunity: find a need and fill it! Responding to the wants and needs of the consumer with the right product, price, promotion, and distribution forms the basis of the marketing concept. Marketing is dynamic, highly-visible, and often very controversial. Marketers must demonstrate value, quality, and service exceeding customer demands while maintaining channel relationships and meeting company goals and objectives. Marketing methods vary, but the need for marketing remains constant in the face of changing business practices. Marketing is essential to survival in today's customer-driven business. Prerequisite: Eligible for English 101 through English Placement Test or completion of English 097/098.

Credits:

5.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.northseattle.edu

Phone Number:

(206) 934-3600

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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