MKT 330 - Marketing Research

Institution:

High Point University

Subject:

Description:

A study of the techniques and practice of marketing research. Qualitative and quantitative research methods will be explored in a hands-on fashion. Emphasis will be placed on becoming an effective user of marketing research for decision-making at all levels of management. Three hours credit. Prerequisites: MKT 211 and MTH 131 or higher.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.highpoint.edu

Phone Number:

(336) 841-9000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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