JOURN 255 - Mktg The Broadcast Media

Institution:

Green River College

Subject:

Description:

Gives the student a detailed understanding of sales, marketing, and research at broadcast radio and television stations. The role of advertising agencies and new technologies such as the Internet in broadcasting are also explored. RECOMMENDED: JOURN 150 or 152.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.greenriver.edu/

Phone Number:

(253) 833-9111

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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