BUS 186 - International Marketing

Institution:

Green River College

Subject:

Description:

Examines marketing, advertising, packaging, branding and logistics issues that impact global markets. Students will develop strategies that address topics such as global markets, global advertising and marketing, and cultural dynamics in assessing global markets. Students will be introduced to a marketing plan designed for global markets. PREREQUISITE: BUS 181 or instructor's permission.

Credits:

5.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.greenriver.edu/

Phone Number:

(253) 833-9111

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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