BUS 121 - Marketing Fundamentals

Institution:

Green River College

Subject:

Description:

Examines how to build a successful marketing strategy. Students learn to understand consumer behavior, identify target market segments, select distribution channels, price for profitability, and select promotional tactics. Emphasis is placed on the ability to integrate these marketing functions into an effective plan.

Credits:

5.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.greenriver.edu/

Phone Number:

(253) 833-9111

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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