MKTG 306 - Principles of Marketing

Institution:

Texas Southern University

Subject:

Description:

Marketing functions and environmental factors related to satisfying consumer needs. Legal, behavioral, ethical, competitive, economic, and technological factors discussed as they affect marketing decisions. Three hours of lecture per week. Prerequisite: 60 semester credit hours completed.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tsu.edu

Phone Number:

(713) 313-7011

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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