JOUR 356 - Advertising and PR Campaigns

Institution:

Texas Southern University

Subject:

Description:

Emphasis on group coordination of advertising and public information campaigns; development of strategies for local and national campaigns, including marketing media planning, research, and segmentation. Three hours of lecture per week.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tsu.edu

Phone Number:

(713) 313-7011

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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