AMM 104 - Principles of Marketing

Institution:

CUNY LaGuardia Community College

Subject:

Description:

This course explores the vital role of marketing in our economy. The factors of consumer behavior and motivation are covered to provide an understanding of market planning. The system of distribution of goods from producer to consumer is discussed by relating theory to actual case histories.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

09/01/2007 - 09/01/2008 

Institution Website:

www.lagcc.cuny.edu

Phone Number:

(718) 482-7200

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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