BUS 3410 - Marketing Research

Institution:

Centenary University

Subject:

Description:

4 credits Prerequisite: BUS2010 This experiential-based Marketing course concentrates on creating the ability to complete small Marketing Research projects from definition of problem through issuance of the report. The course employs both qualitative and quantitative methods of gathering and analyzing data. Becoming educated consumers of marketing research and the ability to interface with marketing research professionals are two elements that are highlighted.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.centenaryuniversity.edu

Phone Number:

(908) 852-1400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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