MKT 100 - Fundamentals of Marketing

Institution:

Felician University

Subject:

Description:

A survey of the essential marketing theory, policies, and practices concerning the perfor-mance of marketing functions and the institu-tions involved in the flow of goods and ser-vices from the producer to the ultimate con-sumer. Emphasis is on the development of the marketing mix for consumer and industri-al goods, wholesale and retail marketing pat-terns, and marketing planning and strategy. Current practices in product development, pricing, promotion, physical logistics and oth-er marketing characteristics are explored. (fall)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.felician.edu

Phone Number:

(201) 559-6000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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