VC 3221 - Copywriting for Advertising

Institution:

Kean University

Subject:

Description:

A studio/lecture course developing copywriting for advertising. The fundamentals of writing will be primarily for print, as well as radio, TV, and the web will be covered. Students will create advertisements with a visual and verbal component. Emphasis will be on the copywriting and design necessary to create advertisements building on prior knowledge of strategy and concept information.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.kean.edu

Phone Number:

(908) 737-5326

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.