Cu 350 - Public Relations

Institution:

Saint Peter's University

Subject:

Description:

Infl uencing public opinion is the major goal of public relations activities. This course examines the roles of opinion research, press agentry, product promotion, publicity, lobbying, public affairs, fund-raising and special events management in creating a favorable image for a client. Writing skills are emphasized.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.saintpeters.edu

Phone Number:

(201) 761-6000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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