BM 421 - Management and Marketing of Service Organizations

Institution:

Monmouth University

Subject:

Description:

This course examines the application of the conceptual framework of marketing and management within the service business context. The course will focus on the characteristics of the service environment, as well as important considerations in the services marketing mix. Also listed as Marketing 421. Prerequisites: Management 250 and Marketing 250. Course Type(s): None

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.monmouth.edu

Phone Number:

(732) 571-3400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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