MBA 584 - Buyer Behavior

Institution:

University of Rhode Island

Subject:

Description:

Analysis of major factors influencing the behavior and demand of consumers. Emphasis on using these factors to identify and segment target markets and to assess the effects of these factors on markets. (Lec. 3) Pre: 505 or permission of instructor.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uri.edu/

Phone Number:

(401) 874-1000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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