BU 221 - Marketing

Institution:
Caldwell University
Subject:
Description:
Explains marketing's role in the marketplace and in the organization, target market analysis, the marketing mix, international marketing, and social criticisms of marketing. Prerequisite: CS 115 or waiver.
Credits:
3.00
Credit Hours:
Prerequisites:
Corequisites:
Exclusions:
Level:
Instructional Type:
Lecture
Notes:
Additional Information:
Historical Version(s):
Institution Website:
Phone Number:
(973) 618-3000
Regional Accreditation:
Middle States Association of Colleges and Schools
Calendar System:
Semester

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