PSY 08215 - Consumer Psychology

Institution:

Rowan University

Subject:

Description:

Prerequisites: PSY 01100 or PSY 01107 This course introduces behavioral science research and methods in consumer behaviors. It emphasizes the processes of learning, perception, motivation, and social behavior and their effect on consumer attitude, buying behavior, advertising and effective mass persuasion. The course also includes product design and evaluation and consumer protection and awareness.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rowan.edu

Phone Number:

(856) 256-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.