ART 343 - Advertising Design

Institution:

New Jersey City University

Subject:

Description:

The world of advertising-its philosophies, problems and solutions-are introduced in this course. Studio projects consist of layout and letter rendering and art and type selection stressing design composition and creativity. The multiple steps in developing an ad for newspapers, magazines, and direct mail are covered. Prerequisites: ART 283 Communication Design Techniques and ART 237 Typography

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.njcu.edu

Phone Number:

(201) 200-2000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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