BK 452 - Business to Business Marketing

Institution:

Monmouth University

Subject:

Description:

Aspects of marketing raw and semi-manufactured materials: industrial equipment of all kinds and other production goods; focus on product, market, and channel analyses. Prerequisite: Marketing 250. Course Type(s): None

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.monmouth.edu

Phone Number:

(732) 571-3400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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