BUSI 534 - Seminar:Marketing Application,Cases,Simulation

Institution:

New Jersey City University

Subject:

Description:

This is a capstone marketing course with emphasis on the importance of strategic planning in marketing. Special topics of interest include basic macro- and micro-environmental factors used to predict impact on strategy, what marketing strategy can realistically accomplish and the evaluation of when a business needs to reformulate its marketing strategy. Activities include examination of marketing classics, current research, supplemental readings and case studies. Prerequisite: BUSI 331 Consumer Behavior; BUSI 332 Marketing Communications

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.njcu.edu

Phone Number:

(201) 200-2000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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