MKTG 4460 - GLOBAL MARKETING Prerequisite

Institution:

Stockton University

Subject:

Description:

MKTG 3110 with a grad of C or better. Open to juniors and seniors only. International/multicultural course (I). (Same as INTL 4460.) Exposes students to the theoretical and politicall considerations of marketing goods and services on a global basis. An analysis is made of the social, cultural, and economic impact of multinational operations on strategic market planning. The problems in obtaining and analyzing international market data are explored in depth. Faculty: A. Mukherjee 4.000 Credit hours 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Business Division Business Studies Department Course Attributes: International/Multicultural -I

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stockton.edu

Phone Number:

(609) 652-1776

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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