MKTG 3475 - DIRECT MARKETING Prerequisite

Institution:

Stockton University

Subject:

Description:

MKTG 3110. This course covers direct marketing from an integrated marketing communications perspective. Content includes grounding in all major direct marketing media: mail, broadcast, print advertising, e-mail, web, telemarketing, etc. The measurability and accountability of direct marketing and its relationship to the total marketing mix are stressed. Faculty: P. KENING 4.000 Credit hours 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Business Division Business Studies Department

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stockton.edu

Phone Number:

(609) 652-1776

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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